Project Overview
The global winemaking and distribution business was running with more than 10 brands in the United States. They were putting their extensive knowledge of winemaking with the combination of traditional techniques and sparkling tastes. After setting up a seamless and successful distribution network, the company planned to cater to the customer directly in the USA.
But, they were missing the technology and resources at the technology part to drive business transformation. Zorang managed their end-to-end Program Management for Direct to Consumers (eCom implementation) for their 10 brands in the USA.
Zorang’s overall Program Management & end-to-end QA and automation ensured project delivery and successful launch.
Technology Used
- Salesforce Commerce Cloud
- QA Automation
- Microsoft Dynamics D365
- Salesforce Marketing Cloud
- JD Edwards
- Program Management
How Did We Help Them?
Zorang implemented the Direct to Consumer (DTC) model for their winery business and helped them achieve the much-needed global commerce transformation. We help them migrate disparate and old systems to the cloud-based architecture to sell directly to consumers. We had to reimplement the entire technology, processes, products, and services to achieve the expected results.
We did ERP migration to Microsoft Dynamics 365, CRM and POS, Salesforce Marketing Cloud, and other systems to streamline customer service, payment tax, shipping, and warehouse solutions.
- Implemented Salesforce Commerce Cloud as a commerce and digital experience platform for 10+ brands.
We redesigned the UI/UX of 10+ websites using SFCC and Microsoft Dynamics in the backend.
- Integration with various systems to ensure overall process improvement.
Zorang provided integration with various systems to achieve overall process improvement. We even handled the testing of integrations to ensure flawless operations.
- QA and automation for all end-to-end processes and systems.
We executed top-notch Quality Assurance (QA) and automation testing from managed feature testing, end-to-end testing, performance, and load testing, Tosca automation, and regression testing on desktop, mobile, iPad, and POS.
What Were The Final Outcomes?
Zorang helped the wine company acquire the right technology, resources, and channels to step in as the DTC business model. All 10 brands of the wine company were able to make the maximum impact with powerful branding and rich user experience. From quality assurance to system integrations, our technology experts helped them with extensive process improvement and end-to-end systems.
We helped them with content distribution while leveraging the power of our eCommerce solutions and services. Zorang’s overall Program Management, along with an end-to-end QA and automation, ensured project delivery, successful launch, and digital transformation.